Writer, Editor, and Oxford Comma Enthusiast

Experienced Chicago-based writer and editor Emily Blackburn has worked in the B2B and trade publication space for over six years. With an eye for brand storytelling, Blackburn writes first and foremost for the humans who read her content— not the algorithm's favorite keywords. 

Always human written, never AI generated.

Featured Articles

Past Articles

Creative outdoor spaces with Hardie® siding

The vibrant Wicker Park neighborhood in Chicago is home to many historic buildings and landmark districts, which can present challenges to homeowners who want to breathe new life into their building while preserving the beautiful vintage details that make it special.This 1880s building had most recently been used as an office space but was left abandoned for over 40 years. The new homeowners wanted to transform the former office space into an inviting home fit for their growing family. They work...

James Hardie’s Fourth Annual Exterior Design Week Winners

James Hardie is excited to celebrate the fourth annual Exterior Design Week, dedicated to highlighting the incredible work trade professionals do and showcasing and showcase the possibilities when design and durability come together with Hardie® products. This year, we will also be highlighting six outstanding projects from the last year which emphasize the endless style and aesthetic combinations with Hardie® products. From the best homes featuring a Complete Exterior™ by James Hardie to Multi-...

Bring your dream home to life — instantly with Hardie™ Designer

Getting any project started is generally agreed to be the hardest part. When it comes to an exterior re-siding project, it’s easy to get caught up in an endless deluge of options and questions and decisions only to find you haven’t made any progress at all. Do you want lap or shingle, gray trim or brown trim, should you do an accent on the gable or not?Luckily, at this stage in the process, you don’t have to have every detail ironed out. In fact, at this phase of your re-siding project planning,...

The role of siding in resiliency planning: ask the expert

As extreme climate events worsen across the country, homeowners and tradespeople alike are focusing their attention on climate-resistant solutions to help protect their homes and communities. Wildfires, dramatic temperature fluctuations, and severe weather and wind all pose risks to the exteriors of people’s homes. For contractors like Stephanie Dailey, general contractor for Steven Dailey Construction and expert contributor for the Build Show, Hardie® products are one of the main siding product...

Roofing Trends: Weathering the Impact

The U.S. experienced nearly 7,000 severe hail storms in 2023, according to the National Oceanic and Atmospheric Administration’s (NOAA) Severe Storm database. This is up from approximately 6,000 severe hail instances reported the year prior, and the nearly 5,000 hail storms reported in 2021. While weather patterns fluctuate — 2020 saw just over six thousand instances while 2019 saw over seven thousand — the trend is toward more storms that can cause damage to roofs.

Hailstorms have the potentia

Outdoor Living: How to Elevate Deck Design

A deck can be more than just a functional platform for grilling and lounging. With the right design and materials, a deck can be a stylish and personalized extension of a home that reflects a client’s personality and preferences.

Choosing the right materials, knowing how to use them to the best design advantage, and intuiting which additional features will be most valued by your clients are beneficial skills to learn.

It’s not even a question that composite decking is the primary material used

Product Trends: Siding With the Times

It’s well known in the remodeling industry that trends are slow to adopt and slow to leave. Just by the nature of the beast, a lot of different moving parts and elements go into creating a noticeable trend, with everyone from early adopters to the late majority joining in to popularize a movement.

When it comes to siding, there are only so many traditional permutations of color and design homeowners have to work with if they’re looking to update the exterior of their home. However, as homeowner

Design-Build: Building Trust

Over the last few years, design-build has not been a priority for many homeowners. The design-build process is generally considered ideal for large, complex that require significant design and construction coordination. Because of this, these types of projects were largely delayed due to the pandemic. People prioritized their health and finances, and labor shortages and inventory supplies dwindled or were delayed months.


While remodelers are saying they’re still seeing fewer sales, they are s

Product Trends: Customizable Bath Faucets

It’s no secret that wellness has been top-of-mind for the last few years. Pandemic fears of contamination and contagion, as well as conversation surrounding burnout and mental health, have led homeowners’ desire to transform their homes and spaces into retreats—especially their bathrooms.

While not everyone can afford to upgrade their bathrooms to have a walk-in sauna or a multifunctional LED waterfall shower system, there are still many ways to personalize the bathroom space without sacrificin

Roofing Trends: Long-Lasting, Good-Looking

As severe and unpredictable weather events continue to worsen across the country, manufacturers are finding ways to create products that will withstand the test of time and climate change while also providing homeowners a sense of style and charm.

“Darker colors are still very much in demand,” explains Ann Iten, director of marketing for Westlake Royal Roofing Solutions. “You’re still seeing the kind of monochromatic homes—dark roof and very light paint. You’re seeing less of the multiple color

Top 500 Profile: Community Values

Jeff Titus launched Titus Built in 1995 with a degree in construction engineering and an early career working for a variety of firms, from an architecture firm to heading a national corporation’s real estate and planning division. None of it, he says, truly prepared him for running a business.

“None of that teaches you how to run a company,” he explains with a laugh. “It gets you familiar with the work. You learn what’s involved. But running a business is so, so different.” He says he made a lo

Outdoor Living: Keeping Up Appearances

Nancy Moore, owner and founder of The Porch Company, located in Nashville, Tennessee, says, “Porches have always been popular, but with the advent of COVID-19, people started to consider them a necessity. People needed outdoor living space; they couldn’t stay inside all the time. So, that has really ballooned demand.”

Moore, who has been in the industry for more than 30 years, provided some insight on how to build a weather-resistant porch that also serves to perform well for the client. The fi

Design Solutions: For Love of a Barn

When the client was biking through her Massachusetts town, she saw one of Platt Builders’ signs in front of a neighboring home, and she was struck by how neat and clean it was for a jobsite. She immediately told her husband to call them. He’d already interviewed 19 remodelers and general contractors and whittled the list down to two, but he wasn’t completely comfortable with either one, so he contacted Platt Builders.

From a design standpoint, the clients had already presented their ideas to Ja

Product Trends: Taking Sides

Short of an addition or replacing a roof, changing siding is one of the most comprehensive ways to increase curb appeal and freshen up the appearance of a house. Contractors are finding that homeowners are willing to try out bold new colors or mix-and-match materials in order to obtain a unique look for their homes.


“With higher interest rates, people are more willing to stay in their homes instead of upgrading and buying a new home. That fuels some additional remodeling,” says Shawn Hardy, e

Deck Accessories: Expanding Views

The COVID-19 pandemic has changed the way we live our lives in more ways than can be counted. Over the last two years, we’ve seen homeowners look around their homes and decide to invest in their spaces, remodeling kitchens and bathrooms that might have fallen by the wayside over the years or converting unused space into home offices. One popular remodeling choice has been to expand living spaces into the outdoors, building decks and outdoor spaces to create a cohesive indoor-outdoor realm.

“We

Product Trends: Visual Cleanliness

It is perhaps too obvious to say that, after two years and counting of pandemic life, we have never been so conscious of our hygiene as we are today. With a remodeling market that is still showing strong growth and only some easing in the months to come, kitchen remodels remain one of the top projects homeowners are investing in.


The faucet in particular plays a pivotal role in providing functionality as well as beauty to the space it inhabits. As one of the most used appliances in the home,

Design Solutions: Balancing Old & New

Built in the late 19th century by a wealthy lumber baron, this historic home has had only two owners after the family that built it, including the present owner who hired Entablature Design-Build for its restoration and renovation.

Chris Kornman, principal and head of day-to-day operations at Entablature, says the home remained in the original family for many years and was in very good condition, with many of its original details. “They took really good care of it, which is rare in a lot of New
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